Casey HighfieldEA Sports - Formula 1
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EA Sports

Art Direction / Campaign / Motion

Netflix’s Drive to Survive launched Formula 1 to millions of people all over the world. People whose take on F1 was “it’s just cars racing around a track” all became gripped by a dramatic series that told the personal stories of the drivers behind the cars.

EA Sports wanted to push this new interest in F1 athletes beyond Netflix and into the world of gaming. They reached out looking to create a mini-series that took the viewer up close and personal to the sport’s biggest stars.

Role

Design & Motion

Credits

Will Thacker
ECD
Elliot Star
Copywriter
Samuel Guilotel
Art Director
KODE
Production
Otis Dominique
Director
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